Oh, the beauty industry. That eager friend who’s always there, waiting for a chance to give us advice — in the cosmetics aisle at Target, in between the pages of the latest Cosmo, and pretty much everywhere else. And as much as the beauty industry has so many wonderful things to offer — I’m looking at you, Urban Decay Naked Eye Pallete — we can’t blindly trust it.

“There are a lot of products out there that are not worth the money,” Joy Chen, CEO of H2O+ Beauty, told me in an interview. The question is, how do we separate the useful products from those that are totally bogus? Here are eight beauty industry red flags to look out for, according to the experts.

Lash primer

What do celebs like Kim Kardashian, Lea Michele, and Kerry Washington have in common? Well, apart from being simply gorgeous, these ladies are all killing it in the lash department. To achieve a similar look of our own, many of us turn to mascara, lash extensions, and a slew of other products for assistance.

One thing you might want to skip, though, is lash primer — at least according to makeup artist and beauty blogger Hillary Kline. “Quite honestly, I have never had good luck with lash primers and don’t really see a noticeable difference,” she told me in an interview. “If you use just mascara and an eyelash curler, you should be good to go. A lash primer is just an unnecessary step.”

Super expensive mascara

While mascara may be the secret ingredient to achieving longer, fuller lashes — or at least ones that appear to be — Kline says you don’t have to spend half of your paycheck on a tube of mascara to get results. “I feel as though the drugstore mascaras have great formula and are just as great as the ones you can find in the higher-end product section,” she told me.

Anti-aging promises

We all want to look good. And after reaching a certain age, for many of us, looking good equates to looking younger. That’s why so many women don’t hesitate to drop major cash on any product that claims to be “anti-aging.” In fact, according to 2015’s Anti-aging Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast report, the anti-aging market is slated to be worth a staggering $191.7 billion by 2019.

What might be even more shocking, however, is that many products promising us a younger looking complexion might actually be totally bogus. “There are no wrinkle creams that are going to get rid of wrinkles,” Bryan Barron, co-author of The Original Beauty Bible, said on the beauty website Paula’s Choice (via Today).

Kline agrees. “It would be so nice to buy a facelift in a bottle, wouldn’t it? If you want an anti-wrinkle cream, it has to have active ingredients,” she told me. “Most claim that they are “anti-wrinkle” but more times than not, they are just fancy jars of moisturizer.”

Read more: http://www.thelist.com/58330/ways-beauty-companies-secretly-scamming/



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